I bring both my left and right brain to work, operating in what many call the ‘murky middle.’

This is the tipping point between strategy and design, the space where deep research meets rapid iteration. It's where we must clarify a beautiful array of diverging ideas into a singular, powerful perspective.

My purpose is to find that focus and get stuck in. I lead nimble teams that punch above their weight class, developing brand strategies that shape roadmaps, influence executive decisions, and land as instinctive and human.

Currently, I’m a Senior Strategist at This Place.

Previously, I worked in Deloitte Digital’s design and innovation practice, where I helped invent and evolve products & services for global consumer brands.

Before, I worked in growth at startups like Branch, and built pitch decks.

My background also extends to strategy experience at Cushman & Wakefield and Gensler, where I applied this same thinking to physical space for retail, workplace, and other interiors.

I hold a B.S. in Design Strategy & Analysis from Cornell University’s Department of Human Centered Design. I was also a scholar-in-residence with the Telluride Association.

A multicultural hyphenate raised by a top-tier single mom, my creative practice involves listening to and learning from other people and places: I enjoy filming my travels, reading translated fiction, and frequenting NYC’s museums with sketchbook in-hand.

I’m also a language student at the French Institute, L’Alliance Française (CEFR Level C1), an amateur ballerina, and adventurer of learning new things. My latest hobby pick-ups include knitting, tennis, and sourcing mid-century furniture.

CURRENTLY
This Place, Senior/Lead Strategist

PREVIOUSLY
Deloitte Digital, Senior Design Strategist
Branch, Growth Strategy Associate
Cushman & Wakefield, Strategist
Gensler, Design Strategist

EDUCATION
Cornell University
B.S. Design Strategy & Analysis
Department of Human Centered Design

STRENGTHS
Brand Strategy
Concept Development
Content Strategy
Experience Strategy
Proposition Design
Storytelling
Qual/Quant Research
Writing

SELECT CLIENTS
American Express
Benjamin Moore
Branch Furniture
Canada Goose
Celebrity Cruises
Converse
Creative Ladder
FedEx
Ford
Google
Insomnia Cookies
Marriott
NBA
New York City Football Club
New York Liberty
Pixel
PGA
Royal Caribbean
Sephora
ShopRunner
USTA
WNBA
YouTube