Building new and human value for brands launching their next best things.

I’m Mia, a design strategist and writer based in New York City.

I help lead strategy at This Place, a boutique brand consultancy making stuff consumers touch and feel.

Previously, I worked in Deloitte Digital’s design and innovation practice, where I defined new products & services for global brands. I’ve also worked at startups like Branch, and built pitch decks. I hold a B.S. in Design Strategy & Analysis from Cornell University.

Read more about me here, or reach out at mia@miadimaio.com.

CAPABILITIES

  • Finding the right spaces to play and the smartest ways to grow; shaping market fit, positioning, and new opportunities that make business sense.

  • Spotting what’s next; connecting research, trends, and market shifts to uncover new venture and brand possibilities.

  • Articulating clear and compelling value propositions; resonating with real people and driving real business outcomes.

  • Turning vision into something tangible; writing strategy, principles, and guidelines that mobilize cross-functional teams.

  • Bringing ideas to life; gathering the right prototypes, stories, and artifacts to get teams aligned and ideas off the ground.

  • Uncovering truths; pointing out trends, competitive gaps, and customer behaviors to sharpen positioning, differentiation, and go-to-market strategy.

TOP CASES

🔒 NDA; you'll need a password to view the full case.

A women’s sports association

Accelerating fandom for a growing sports league

Brand Strategy

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Research & Insights

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Concept Development

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Brand Strategy ∙ Research & Insights ∙ Concept Development ∙

🔒 NDA; you'll need a password to view the full case.

Expanding member value for shoppers and brands

Innovation Strategy

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Concept Development

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Proposition Design

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Innovation Strategy ∙ Concept Development ∙ Proposition Design ∙

🔒 NDA; you'll need a password to view the full case.

Launching new templates to jumpstart making docs

A leading documents platform

✷ See public project summary

Concept Development

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Proposition Design

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Brand Strategy

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Concept Development ∙ Proposition Design ∙ Brand Strategy ∙

APPROACH

Launching new things takes wearing many hats. And it benefits even more from wielding many tools.

My work covers a wide range of adjacent skills. Why?

Because bringing new ideas to life takes a flexible, creative approach, and a keen understanding of which tools to use and when. I often tap into other disciplines to move my thinking forward:

  • [research tools] leading research to uncover gaps

  • [product tools] shaping features to drive conversion, loyalty, and fandom

  • [writing tools] refining messaging to land the pitch

Strategically wielding the right tools has made me faster, sharper, and a better partner to craft specialists. It’s also fueled my passion for working with other multi-hyphenates who value the power of many hats and choice tools.

Qualitative Research

Wireframing
& Piloting

All work here

Storytelling & Writing

Competitive Analysis

Experiential
Design

Consumer Journeys

Whitespace Identification